Bensman Risk Management, Inc.


Insurable Interests

Bensman Risk Management, Inc.
2333 Waukegan Road Suite 275
Bannockburn, IL 60015
847-572-0800 Phone
847-572-0502 Fax

Insurable Interests may offer general financial, insurance, tax and business ideas. However, due to the ever-changing tax laws as well as the complexity of the financial industry, you should seek professional advice before implementing any of the ideas contained in this newsletter. The Bensman Group, Bensman Associates Ltd., Bensman Risk Management, Inc. or Schemata, L.L.C. assumes no liability whatsoever in connection with the use of this newsletter.

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Securities offered through Kestra Investment Services, LLC (Kestra IS), Member FINRA/SIPC. Investment Advisory Services offered through Kestra Advisory Services, LLC (Kestra AS). Kestra IS and Kestra AS are not affiliated with The Bensman Group, Bensman Associates Ltd., Bensman Risk Management, Inc. or Schemata, L.L.C.

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Insurable Interests

Vol. 9, Issue 5January 2014

FINANCIAL INTERESTS

Staging Your House for Less

When you put your house on the market, you might consider hiring a home stager to come in and tell you how to make your house look better – and maybe even put your stuff in storage and bring in some nicer stuff. But that can get pricey. Before you take that step, you might want to follow these five suggestions from the real estate website zillow.com:

Get rid of clutter. If you are like most people, you probably have too much furniture and too much stuff. Start by putting away some furniture; rent a short-term storage unit if you can’t store it temporarily with friends or family. This will make your house look bigger and more open – both of which are very popular with buyers. Also clean out your drawers and your closets so it looks like there is plenty of room for the new owners’ things. Your goal should be a minimalist look that makes your house look spacious.

Go for the light. Modern buyers want a lot of natural light, so open your blinds and shades wide when you are having a showing. Of course, that means that you need to make sure that your windows are spotless; some real estate professionals believe that clean windows are the single most important thing when showing a house. If your view is less than ideal, cover the window with sheer curtains, which soften the view but still let in the light.

Clean. Then clean again. Anything less than pristine is a turn-off for buyers. First, there is the ick factor of having to clean up someone else’s dirt. Plus, some buyers might see cleanliness issues as signs of larger problems. For example, does mildew on the shower grout mean there is mold elsewhere? Or does a failure to keep the house clean suggest a failure to maintain the house in general?

Make a good first impression. What buyers see when they pull up to your door can have a huge impact on how they perceive the rest of the house. Do some basic landscaping. Make sure your lawn is trimmed and edged. Put pots of colorful flowers around your entryway.

Post new photos. The vast majority of buyers look at inventory online. So once you have made these improvements, take new pictures for the web. Make sure they are good photos, with sufficient lighting and detail. In fact, many real estate brokers suggest that paying a professional to take the photos will pay off in the long run.

This article was created by Osmosis Digital Marketing for use with permission by The Bensman Group.

Photo: iStockphoto.com

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